Gabe Alves
Gabriel Alves portrait

Gabe Alves

Originally from Rio de Janeiro and based in Brooklyn since 2011, I’ve spent more than a decade building products and features used by billions of people at Instagram, Apple, and Condé Nast. I’m a design generalist who cares deeply about craft, simplicity, collaboration, and building products that live at the intersection of culture and technology.

  • Align teams around product vision

  • Lead complex initiatives across pillars

  • Design systems that scale across platforms

  • Craft high-quality experiences

Experience

The path so far.

  1. now 2025

    New York

    Instagram

    Principal Designer, Design Systems

    Design systems lead. Interface architecture and cross-platform governance for the Instagram app.

  2. 2025 2023

    New York

    Instagram

    Principal Designer, Home Feed

    Design lead for the Home tab. Led the biggest navigation change in Instagram's history, shipped to 100% of users in December 2025.

  3. 2022 2019

    Cupertino

    Apple

    Human Interface Designer

    Lead designer for high-profile features across Apple News and other Apple first-party apps.

  4. 2019 2017

    New York

    Conde Nast

    Senior Product Designer

    Digital experiences used by 200M+ readers across The New Yorker, GQ, Vogue, Vanity Fair, and other Conde Nast brands.

  5. 2017 2015

    New York

    ThoughtLab

    Art Director

    Brand strategy and design for startups and enterprise clients.

  6. 2015 2013

    New York

    Addison Design

    Designer

    Print and digital design for Fortune 100 clients.

Recognition

Education and awards.

Education

  • Pratt Institute MFA, Communications Design · 2013
  • PUC-Rio BA, Graphic Design · 2010

Selected awards

  • Silver Medal W3 Awards — Corporate Communication · 2017
  • Silver Medal W3 Awards — Health · 2017
  • Best of Category Horizon Interactive — Portfolio · 2016
  • Gold Hermes Awards — Small Business · 2016
  • Circle Award Pratt Institute · 2014
  • Excellence Award Pratt Institute — Graduate Art · 2014
  • Merit Graphis — Annual Reports · 2015
  • Merit Graphis — Interactive Design · 2015
  • Platinum Marcom Web Awards — Tourism · 2015
  • Silver Award Communicator Awards — Websites · 2015

Clients

A handful of the brands I've helped build.

Vogue
GE
netdocuments
Indoor Atlas
Condé Nast
GQ
ima
globo.com
Pepsico
Skywest
Yahoo
Stephanie Rad
Vanity Fair
Wish
Rakuten
Apple
Bunge

Want to talk about a project, or just say hi?

Get in touch