Gabriel Alves
Originally from Rio de Janeiro, and Brooklyn based since 2011, I've spent the last decade designing products used by billions of people — at Instagram, Apple, and Condé Nast. I care deeply about craft, simplicity of use, and helping shape culture. Currently Principal Designer at Instagram's Design Systems.
Work
- Instagram 2025–now
Principal Designer, IGDS
Design Systems lead — interface architecture and cross-platform governance.
- Instagram 2023–2025
Principal Designer, Feed
Design DRI for Home — IG's most iconic surface.
- Apple 2019–2022
Human Interface Designer, News
DRI for high-profile features across Apple News and Apple first party apps and systems.
- Condé Nast 2017–2019
Senior Product Designer
Digital experiences for 200M+ users across The New Yorker, GQ, Vogue, Vanity Fair, and other brands.
- ThoughtLab 2015–2017
Art Director
Brand strategy and design for startups and enterprises.
- Addison Design 2013–2015
Designer
Print and digital for Fortune 100 clients.
Clients
Awards
- Silver Medal 2017 W3 Awards — Corporate Communication
- Silver Medal 2017 W3 Awards — Health
- Best of Category 2016 Horizon Interactive — Portfolio
- Gold 2016 Hermes Awards — Small Business
- Circle Award 2014 Pratt Institute
- Excellence Award 2014 Pratt Institute — Graduate Art
- Merit 2015 Graphis — Annual Reports
- Merit 2015 Graphis — Interactive Design
- Platinum 2015 Marcom Web Awards — Tourism
- Silver Award 2015 Communicator Awards — Websites
Education
- Pratt Institute 2013
MFA, Communications Design