Brandless Identity.
The empty space between the brackets is used as a metaphor for the label-less approach of Rad’s brand, by celebrating the empty space. It reflects Rad’s values of timeless, minimal and empowering functional design.
Timeless Design.
Rad’s overarching theme was woven through every aspect of the brand experience: logo, clothing labels, business cards, garment tags, and a look-book. Every item carefully planned and designed so it becomes a signature piece.
